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Writer's pictureElaine Syme

How To Reduce The Cost of Business Communications with SIP Trunking

When it comes to Voice solutions for your business telephone services, are you using the most flexible and cost-effective option?  


Many business leaders may think of investing in a new technology as an expensive and time intensive affair. However, when it comes to taking your phone lines to the internet, this is a simple and cost-cutting upgrade for your business.  


Many organisations are moving to Voice over Internet Protocol (VoIP) for their telephony needs in the lead-up to the big ISDN/PSTN switch-off in 2025. For most cases, this will result in cost savings because internet-based telephony services are more affordable than traditional telephone lines. With ISDN or PSTN traditional telephone lines, service relies on the copper phone line system and expensive hardware that is challenging to scale. Today, with many VoIP solutions readily available to businesses of all sizes and industries, it’s easier and cheaper to set-up and scale your communication solutions. 


a team using a sip trunking hosted telephony solution in their business


One of these VoIP solutions most recommended by IT specialists is SIP trunking. Not only will SIP trunks futureproof your business communications, but they are also one of the most flexible and scalable options. 

 

An Overview of SIP Trunking


What are SIP Trunks? Here’s the quick version: 


SIP trunks, standing for Session Initiated Protocol Trunks, convert voice signals into data packets. They do not utilise physical copper wire like traditional telephone lines, but rather the internet to send data, effectively creating a virtual phone line. Because there is no physical hardware, it is easy to both set up and to scale SIP trunking. 


Unlike traditional telephone services which require a technician to come in to physically add more lines, it’s simple and quick to expand for more users with SIP trunks. Not to mention, because they function via your network, SIP trunks can facilitate both international and national calling.  


Due to its highly flexible nature, SIP trunking allows for organisations to unify their communications with whichever cloud-hosted services work best for them. Adding users and controlling the level of service is entirely within the subscriber’s control, and costs are simplified. 


Additionally, SIP trunks provide the peace of mind of ultimate system security and disaster recovery. With encryption technology, data is securely protected. Providers of SIP trunks also have robust backup power systems in place, meaning that no data will be lost due to outages or other disruptions. 

 

Why SIP Trunking is A Good Option for Business Communications


Beyond cost and ease of implementation, the top benefit of SIP trunks for communications is flexibility. As businesses adapt to changes in demand, structure, and technology needs, it’s important that communication solutions facilitate growth. Whether it’s fluctuations in call volume, a change in organisation, or the launch of new service lines, SIP trunking makes it easy and convenient to change the telephony plan. 


Without the need for hardware, SIP trunking’s virtual infrastructure offers high control and agility. From one platform, users and bandwidth can be added easily. This is an immense improvement over the need to add extra hardware when it comes to traditional phone lines. 

With this flexibility comes the ease of adding additional channels (i.e. business texting) and third-party integrations (i.e. Zoom and Microsoft Teams). Unifying your communications becomes easier and more cost-effective with SIP trunks, especially if you have the right SIP trunk provider on your side. 


Better Customer Service with SIP Trunks


In addition to the logistical benefits of SIP trunks, an enhanced customer service experience is also a leading reason to make the switch. SIP trunks empower businesses to give their customers a more efficient and customised experience across channels. 


Customers can call from any geographic location and easily be directed to the proper communication channel within your organisation. With the implementation of features such curated communication workflows and interactive voice response (IVR), customers can be given a seamless and customised experience that builds trust.  


Not to mention, with SIP technology, calls over the internet are high definition with superior sound quality. Customers will be treated to high quality communications and the hassle of a bad phone connection will no longer be a worry. 

 

How much does SIP Trunking cost?


There are several factors that can impact the cost of implementing SIP trunks for your organisation’s telephony solution. The good news—it will be more affordable than traditional phone lines, and the pricing will also be flexible to your needs. 

Here are the elements that go into SIP trunk pricing: 


  • Setup Costs: These will vary depending on your provider 

  • Monthly fees: These are regular fees for the service, and will depend on what kind of plan you select (how many channels you require) 

  • Per-Minute Rates: These can be a great option if your business prefers a pay-as-you-go scheme 

  • Add-Ons: Additional functionality (such as Voicemail) can also impact cost 

 

How to get started with SIP Trunks


SIP Trunking starts with finding a reliable provider. When it comes to crafting an SIP services plan that fits your organisational goals, it’s important to search for SIP trunk providers who will be able to bring the right capabilities to the table.  


KubeNet is an MSP with experience in successfully leveraging hosted telephony and VoIP to help our customers improve their businesses.  


Speak with our team of experts about implementing SIP trunking today. 

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